The “why”
Every brand wants to develop an emotional connection with its desired audience. Research confirms that stories inspire empathy, which precipitates a real need to integrate a distinct brand framework with a compelling narrative. Add visual impact, and you’ve got a potent trifecta of strength from which to express who you are, what you do, and why you truly matter. When well-crafted, your unique brand expression, reflecting your core attributes, will create the right spark to initiate a bond with your target.
BeautifulWonderful combines insightful research, brand strategy, messaging, storytelling and design to help you navigate change or clarify and convey your inherent DNA. A unified, consistent brand voice expressed across a multitude of touchpoints, from collateral to social to web, unlocks brand power that magnifies your potential to attract and engage with those who are right for you.
And isn’t that what it’s all about?
More about us
Linda Definis, Founder of BeautifulWonderful, has been fascinated by understanding the underlying motivating factors that make an organization or individual tick. It’s no wonder she found a natural fit in the multi-dimensional, insights-driven world of branding. She spent years outlining strategic roadmaps to help guide brand creation, having worked with many household brands, multinational companies and startups of all sizes. Her agency experience includes a roster of top-tier brand firms, like Siegel+Gale, Wolff Olins, Dentsu, SGK and FCB.
Now working with exceptional collaborators under her own brand, BeautifulWonderful, Linda executes research and strategy to deliver on a brand imperative. Whether it’s with her own curated team, or “matchmaking” a client with other creative agencies, Linda’s goal is to establish a right-sized, perfect fit partnership for the brand needs at hand.
Linda also guides personal branding for women who strive to make a distinct difference in the world. We are moving toward equality, but are still far from it. To amplify confidence and reach, Linda leads women through a process of discovery to reveal their untapped power, and express their own unique voice in the world,