Review existing materials to identify gaps and needs. Confirm and canvas target audience/s through customized qualitative and quantitative research, inclusive of customer journey-mapping, interviews and online surveys to mine needs, wants, desires and behavior that reveal key insights.

Informed by research, establish a brand framework, inclusive of a codified platform that succinctly articulates your “what” and “why”, your own unique voice, and the key values that drive behavior + develop strategic messaging that calls out your brand drivers against your target/s.

Incorporate a compelling story that breathes life into the brand framework by telling the world who you are, what you do, and why you do what you do. Your brand story drives connection and relevance for your target/s. This may include a new name, a “rally cry” manifesto, brand narrative, brand copy and content— bringing your brand to verbal and written life.

Once strategy is defined, there may be a need for logo, colors, photography, iconography, and any other visual elements, along with visual guidelines, to express your brand. All visual work carried out by our carefully chosen partners.

After the brand toolkit (framework, messaging, story and visuals) is set, it’s time to roll out the new brand. Through brand launch “train the trainer” workshops, multi-marketing go-to-market strategies, inbound marketing and content strategy, we help activate your brand.

Working with our partners, we help create a digital presence, whether in the form of a website (UX/UI/development), digital marketing, SEO/SEM, ongoing social media content, each initiative is designed to create optimal awareness, interest and monetization.